In recent years, the market for Australian smartphones has become a little like the Australian supermarket landscape: dominated by two industry giants. While Coles and Woolworths account for the vast majority of spending on our weekly groceries, Apple and Samsung have come to dominate the battle for our smartphones.
That’s why many technology types and consumers are excited about the emergence of the Motorola Moto X handset.
Once upon a time, in a pre-iPhone and Galaxy smartphone world, Motorola was at the cutting edge of mobile phone design. The vaguely metallic and iconic “Hello Moto” greeting as their phones were turned on was a common sound, as sleek and stylish handsets like the Motorola Razr found a broad fan base.
But like Nokia and Sony Ericsson, Motorola found competition against Apple and Samsung challenging, and their sales suffered.
With the debut of the Motorola Moto X, however, that all may be poised to change. With its latest device, Motorola has delivered a handset that has many watching the calendar for the end of their contract period – so they can switch over.
So why all the fuss?
The first thing you notice about the Motorola Moto X is the beauty in the simplicity of the design. This sort of thing was once the preserve of Apple and their iPhone range, but Motorola’s product team has resisted the urge to copy what works and struck out to find their own definition of style.
The result is a gently curved backing plate which fits much more readily in the palm of the users hand. While this is great for calling, it’s a fact of life that most of our time on our phones is spent swiping, typing and reading. The better “feel” of the handset because of the curved back is a huge bonus for all of these things.
This kind of attention to detail in the build is also shown in what the company has called the “M-dimple”. This is a small recessed space in the back of the phone where your index finger can rest to stabilise the handset when you’re using it. Once again, simple, but a great addition.
The most obvious appeal with the design of the Moto X is the fact that buyers can customise it through the Moto Maker website. Rather than slapping on a case to change the look of the phone, Moto Maker allows users to choose a design they want, from the classic black to a bamboo finish that is properly incorporated into the phone.
The display of the Moto X puts it squarely at the premium end of the market. Pictures and video are shown in full 1080 pixel high definition, which is level with the Samsung Galaxy S5.
The display also does full justice to the better-than-average 13 megapixel camera integrated into the handset. An added benefit of this addition is the ability to shoot video in slow motion as well as ultra high definition.
Another neat inclusion is the option for users to flick their wrist with phone in hand to activate the camera. For situations when you want to get the camera activated quickly, this simple motion is much faster than swiping and tapping.
Software and Specifications
The processor that Motorola has equipped the Moto X with is well suited to rapidly opening and activating apps. Even heavily graphics- and video-intensive games are well adapted by the Moto X, which is no surprise, since it is powered by a top of the line 2.5 gigahertz Snapdragon processor.
The talk time for the phone is 17 hours, though this is a company-reported figure, and often these are somewhat higher than what actual user experience shows. Despite this small asterisk, it remains a fact that no phone company has cracked how to create a smartphone that delivers high quality performance without sucking the battery dry in less than a day – and the Moto X loses nothing in comparison with other handsets on this measure.
Motorola has a strong mobile phone pedigree, with many Apple and Samsung users having fond memories of iconic handsets like the Razr as their first phones. With the Moto X, it is entirely possible that some of these users will be converted back into Motorola fans, with the performance, customisation potential and ergonomics of the phone all huge positives for the Moto X. For more information on the Moto X contact Tele2 by clicking here.by